Launch of Plug-and-Play Data Solution for enhanced Marketing Reach

Flow has developed a plug-and-play first-party data solution capable of seamlessly expanding brand reach and easily implementing first-party data audiences on existing advertising channels. Flow Data offers bespoke, first-party data audiences that are easily integrated into a brand’s omni-channel strategy across key networks that include META, Google, TikTok and programmatic channels.

This rich audience offering allows brands to achieve targeting agility and visibility which has traditionally been difficult and complex to manage. To further drive the value of this solution, Flow Data has teamed up with leading consumer networks - Hellopeter, SnapnSave and Ooba Home Loans - to provide brands with the unique ability to create richly layered custom audience segments. Creating a first-party data marketplace is an intelligent, data-driven move that allows for Flow to deliver hyper-targeted audiences based on actual consumer spend and behaviour, enabling brands to get closer to their ideal audience.

“Our platform empowers big brands, agencies, and network businesses to access high-intent buyers and revolutionise their first-party data strategy without doing any of the heavy lifting” says Daniel Levy, co-founder and CEO of Flow.

According to AdRoll research, the average Click Through Rate for retargeted ads aimed at first-party data audiences is ten times higher than regular social media ads. META also states that conversion rates increase by more than 50% when using custom audiences and first-party data.

Flow Data and its partners are enabling brands and agencies to jump on this opportunity with readily available, POPIA compliant first-party data solutions. The smarter you can get with first-party data, the more likely you are to see quality results and high-end marketing outputs.

The Hellopeter advantage: Convert review readers into buyers

A total of 53% of consumers purchase within a week of reading positive reviews according to Power Reviews’ research, while 72% won’t act until they read reviews according to Hosting Tribunal research. “Hellopeter is regarded as one of the authorities on South African consumer reviews, so teaming up with them brings clout to what customers are looking for, and allows brands to turn rave reviews into revenue,” says Gil Sperling, co-founder and CEO of Flow.

“Through Hellopeter, brands can reach review readers by industry and by the timeline of their review engagement. This means accessing an audience at the height of their consideration cycle when they are actively partaking in comparison shopping and reading reviews.

Tap into South African shopper insights through SnapnSave

Flow Data’s collaboration with SnapnSave allows brands to access a hyper-targeted audience of South African retail shoppers. As the number one ‘cashback club’, SnapnSave gives millions of shopper’s cash back on their daily shopping, wherever they’re spending when they upload their till slips to the SnapnSave app to redeem rewards.

“With a database of over two million shopper members and a new member joining every 26 seconds, this collaboration offers plenty of insights,” says Sperling. “Forty million till slips with cashback have been processed, so this is high-value data that sheds light on shopper audiences based on where, when and what they are buying, across all retailers.”

This collaboration highlights multiple, trackable touchpoints for consumers and real-time purchasing data, which also makes for better results when matching data on social media platforms to reach qualified buyers.

Reach more property buyers with ooba Home Loans

Flow’s partnership with ooba Home Loans allows property developers to precisely retarget their listings to people that are in the bond approval process, bond-approved, and active home buyers. Developers can enhance their advertising efforts and automatically advertise their listings across Instagram and Facebook, reaching a high-intent audience precisely where they spend their time. In addition, powerful retargeting capabilities enable them to leverage their own audience like never before.

Through these partnerships, Flow provides a bespoke, campaign-specific audience segment that can be used to reach a brand’s marketing objectives by implementing data into existing strategies or carrying out this process on a brand’s behalf.

Data solutions that boost return on ad spend

Through these partnerships, Flow provides a bespoke, campaign-specific audience segment that can be used to reach a brand’s marketing objectives by implementing data into existing strategies. Flow also offers the option to carry out this process on a brand’s behalf.

In addition, DigsConnect - a major student accommodation marketplace with over 100,000 users - will soon join the Flow platform, creating a hyper-targeted opportunity for brands to reach students and young adults.

Flow has developed an online audience calculator tool providing marketers with an easy way to build their ideal audience and get insight into the estimated reach, cost and other performance metrics which makes campaign and budget planning even easier.

Underpinned by the Flow audience network, the audience calculator uses metrics like demography, geography, buyer insights  and price points to ensure brands can identify unique, hyper-targeted audiences for high-intent buyers and can be found here.

“We seek to bring people and content together responsibly to ensure meaningful connections and a boost to the bottom line for brands,” Sperling concludes.

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