Just Property Partners with BetterHome to Expand in Southern Africa

Just Property is proud to announce a strategic partnership with BetterHome Group, which has acquired a stake in Just Property Group Holdings (Pty), the franchisor behind 117 Just Property franchises across South Africa, Namibia, and Zimbabwe.

• Strategic Partnership: Just Property teams up with BetterHome Group to expand services and strengthen its presence across Southern Africa
• Market Leadership: Just Property’s dominance in the rental market fuels its growth in residential and commercial sales, backed by BetterHome.
• Growth Outlook: Easing interest rates create new opportunities for growth, positioning Just Property to capitalise on an improving property market.

BetterHome Group Partners with Just Property to Drive Southern Africa Growth

Paul Stevens, CEO and shareholder of Just Property, shared his excitement about the collaboration: “We are incredibly excited to partner with BetterHome Group. This alliance will propel our expansion across Southern Africa, strengthen our existing franchises, and enhance the services we offer to our clients. It marks a key milestone in our growth journey and underscores our commitment to providing exceptional service and innovative real estate solutions.”

Since its inception in 2000 as Just Letting, Just Property has transformed into a comprehensive real estate company, offering residential and commercial sales in addition to rentals. Stevens noted, “Our dominant position in the rental market has laid a strong foundation for our entry into property sales. With BetterHome Group’s support, we are poised to accelerate our growth and solidify our standing in an evolving market, even amid current economic challenges.”

BetterHome Group brings a unique value proposition to the partnership, offering a holistic approach to homeownership that supports South Africans at every stage of the journey. “At BetterHome Group, we believe that a home is more than just a structure; it’s the cornerstone of hope, security, and a future,” said CEO Rudi Botha. “This partnership with Just Property is a natural fit for our mission to empower homeowners, protect their investments, and help people realise their dreams. Together, we will deliver innovative, personalised solutions for buyers, sellers, and renters, while providing real estate professionals with the tools they need to succeed.”

Stevens added, “This partnership comes at a pivotal time. With interest rates beginning to ease, the property sector is showing signs of improvement, and I believe we are on the cusp of even greater opportunities in the near future.”

With its strong foundation, a forward-thinking strategy, and the backing of BetterHome Group, Just Property is positioned for continued success and growth in the Southern African real estate market.