Cape Town’s record-breaking tourism boom powers local economy, driving job growth and investment opportunities

• Cape Town's tourism saw an 18% increase in international visitors in December 2023, surpassing pre-pandemic levels.
• Short-term rental growth in Cape Town, including high demand for Airbnb, drives property investments and more buy-to-let opportunities.
• Cape Town's cruise sector contributed R1.32 billion to the economy in 2023/24, supporting local jobs and boosting tourism.

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Cape Town's Record-Breaking Tourism Drives Economic Growth

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Cape Town is set for another record-breaking festive season, with strong tourism growth continuing into 2024. In December 2023, international visitors increased by 18%, followed by a 13% rise in early 2024, surpassing pre-pandemic levels by 55,000 visitors. This according to says Wesley Cowan, Managing Director of Galetti Auction (Cape Town).

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Cape Town remains a top global destination, offering affordable alternatives to cities like London and New York, and was named Africa's Leading City Destination for the fourth year in a row. With 1 in 23 Capetonians employed in tourism, the sector is vital to the local economy, even amid challenges like loadshedding.

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Key Trends for 2024:

1. Short-Term Rental Growth
   Cape Town’s Airbnb market outperforms cities like Sydney and Barcelona, with a 71% occupancy rate. This rising demand is driving investment in buy-to-let properties and suburban office spaces as commercial demand grows.
2. Experiential Tourism
   Tourists seek immersive, local experiences like the Durbanville Wine Safari. Expanded international flights make Cape Town more accessible, fuelling the rise of experiential tourism.
3. Cruise Industry Impact
   The cruise sector added R1.32 billion to the economy in 2023/24, creating nearly 2,000 jobs. Increased demand strengthens Cape Town’s economy and tourism marketing efforts.

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With strong growth in both tourism and property sectors, Cape Town is primed for continued success this festive season.