What role does Head Office play in the franchise businesses? What are the expectations franchisees have of Head Office and vice versa?

Building a business can be daunting and lonely, with thousands of decisions to make and everyone looking to you for leadership. Ask how big the Head Office team is, what support functions/ business units exist, as well as the level of support they offer and the engagement they have with franchisees. You are investing in more than a brand and a proven business model. You are investing in your future and a more hands-on Head Office team is likely to give you a better chance for success.

Clearly defined performance expectations are a key success factor but not everyone likes to be held accountable in that way. Find out if the brand sets performance targets and how those are managed and what structures are in place to help you reach those targets. If you prefer to work independently and to be the master of your own destiny, then a brand with a clear focus on goal attainment may not be the right fit.

What is the culture of the brand and is this consistent across the franchise network?

“Brand culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the customers, employees, and other stakeholders of the company along with every touch point.”

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“9 Core values define Just Property’s company culture. They guide our day-to-day decisions and actions, creating a common thread in the way we do business. By living our values we are able to be better people and better at the work we do”, says Just Property CEO, Paul Stevens.

Make sure that your values align with those of the company.

How is technology leveraged to run a successful property franchise business?

In order to be a successful businessperson in this day and age, your real estate agency needs to have cutting edge technology tools that will help make your job, and the job of your agents and support staff, easier. In the world of real-estate, there are multiple systems, portals and service providers working together. Ask about workflows and support channels, and learn the meaning of the terms like API (Application Programming Interface) and CRM (Customer Relationship Management). The more “joined up” everything is, the better your working experience will be. This is where the real brand value lies, that hidden “secret sauce” that can differentiate you in the market.

What friction can sometimes exist between the franchisor and franchise owners? How is it handled?

It’s important to hear about more than just the success stories in the network, but also how things are handled when there is an inevitable disagreement between franchisee and franchisor. Asking for recent examples of how issues with franchisees have been dealt with will give you practical insight into the culture and inner ways of working within a brand. It will also demonstrate the power balance between the parties.

How does your offering compare with your competitors?

Winning in business depends on knowing how you stand in the market and being able to articulate the value that you bring to your customers. This is a simple test of how mindful a brand is and how aligned it is with the people who pay the royalties. Listen carefully to the words used to describe a competitive position; is it inherently positive and respectful, does it demonstrate leadership or a tendency to follow the market?

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SOURCE: My Pressportal 

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