Yael inspires her audience to embrace resilience differently. She is a mental health advocate and has been chosen to represent South Africa as a speaker for the World Leaders Summit in November 2021. She is a sought-after Life and Business Strategy Advisor and is the 2020 winner of Standard Bank’s prestigious Top Woman in Property Award

Yael Geffen is the CEO and a shareholder of Sotheby’s International Realty, South Africa. She grew up in a real estate dynasty established by her grandmother, Aida, and, prior to joining the family business in 2009, she acquired extensive real estate marketing, brand building and business development experience in the United States.

Yael is also an accomplished public and motivational speaker and her broadcast experience includes hosting and producing her own radio show on Chai FM from 2013 to 2017. She is a sought after Life and Business Strategy Advisor and is the 2020 winner of Standard Bank’s prestigious Top Woman in Property Award. She was recently nominated for the Strategic African Women in Leadership Top 30 Trailblazers awards #SAWILVision2030.

 Last year, she was invited to represent South Africa (one of three representatives from this country) to speak at the World Leaders Summit.

“In my business of course we are witnessing people entertaining emigration. BUT we are also witnessing a spirit of survival and staying power that has perhaps been lying dormant and slightly apathetic until now. Last year we witnessed some citizens rioting, looting, destroying while others were rebuilding and collaborating. At times, life has been heart wrenching and a real emotional rollercoaster.

Having lived and worked in the United States for 6 years I know first hand what it’s like to live and work somewhere else. I know the benefits and the pitfalls. I know that when you have a 9:30am appointment to get your drivers licence at the DMV – your name literally gets called out at 9:30am.

I also know that in South Africa you can go to Home Affairs and experience load shedding and wait in line for 4 hours only to be told they are closing early!

 BUT I also know that South Africa is an amazing place and South Africans are amazing people – between our sunsets, wildlife and game parks, amazing travel destinations, wine, home grown entrepreneurship and South African hospitality I know that this is an incredible country.

 I have always believed that sometimes things fall apart so that better things can fall together. Our people are resilient, we will rebuild and it will be a better country than it was ever before.

In my business of course we are witnessing people entertaining immigration now more than ever BUT we are also witnessing a spirit of survival and staying power that has perhaps been lying dormant and slightly apathetic until now.

So I say NAY to all the NAY SAYERs and Viva South Africa!