Gil Sperling, a visionary and serial entrepreneur is the CEO of Flow – a proptech platform that is revolutionising how people rent and live. Sperling started his career as an engineer and was one of three founding partners of Popimedia. A pioneering ad-tech and performance marketing in Africa. Popimedia went on to be bought by French-based global communications group, Publicis, in the largest deal of its kind.

The impressive CEO considers his time with Popimedia to being his most significant personal achievement. Not only because of the impressive deal but because he helped to build it from the ground up. Taking Popimedia from start-up and developing it into the largest ad-tech and performance marketing business in Africa.

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“The whole experience showed me that when innovative spirits and pioneering are focused on a purpose-driven vision, incredible things can happen. This in large part is what drives all of us at Flow.” His experiences helped to shape his next startup, as he used the experience capital of those around him to his advantage. A variety of people, with diverse backgrounds and experiences with a shared goal, is what Sperling attributes the success of Flow to.



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